The #HandsOffOurWildlife campaign aims to create greater awareness around the issues of unethical and even cruel captive wildlife interactions by educating the public and the tourism industry at large. Awareness and education are the first steps towards more responsible choices. As more people become conscious of the ethics of wildlife held in captivity, small ripples will be created adding to a global shift towards a more responsible tourism industry.

We also like to draw attention to the positive stories in our industry and the more responsible choices people can make, so we can collectively work towards a more sustainable tourism industry – one that only reflects positively on Brand SA.